DEDICATED TO MY LATE PAPA, MY HERO AND LIFE INSPIRATION
Where Our Story Began
We are destined to build genuine connections through creative arts. Our Hedgehog Dandelion art is a prime example of what has started this movement. In early 2014, our Founder, Erna Blooms, dedicated this art to a distant stranger with a severe permanent illness to lift up her spirits on Instagram. The gesture moved her and gained Erna a new friend instantly. After witnessing the power of thoughtful art, Erna realized that she wanted to pursue a new journey by expressing her voice through conceptual art and sharing them with the world to bring more people closer together. Each of our art pieces was created with a unique, conceptual meaning that radiates with a goal to inspire our minds, hearts, and actions.
OUR FOUNDER'S STORY
Erna Blooms
Born in Indonesia, Erna was a self-taught artist who grew up in a middle-class entrepreneurial family in Indonesia. After graduating high school, she came to the USA to study graphics and packaging design at Art Center College of Design, Pasadena. The year she graduated in 2000, she also started her family and began her 15 years of creative career as a Graphic Designer, working for a private label home and fine fragrance company that developed products for Fortune 500 clients. She worked her way up to a Creative Director position, managing 7-figure accounts, but the reality was her health and family life were suffering.
In 2014, she met a local artist who inspired her to draw again. With her twin sister's encouragement, she created a series of conceptual art during her weekends, and share them on social media.
THE PIVOTING MOMENT
Hedgehog Dandelion Art
After seeing how her Hedgehog Dandelion art could connect two strangers from opposite ends of the world, she found a deeper meaning in her life and decided to give her work her six-month resignation notice and pursued her new entrepreneurial path soon after.
Together with her two sisters, the collection name, Curious Morphologie was born in 2014. The debut of her Curious Morphologie art collection at the 2015 Wistaria Festival in Sierra Madre was well received. It was one of the happiest days of her life, and it validated her path to continue inspiring others with her conceptual art.
Hedgehog Dandelion was created with the concept of letting go of your pains and uncertainties in life and turning them into wishes and hope. It was voted as the audience's favorite art in her 3 consecutive years of showcasing at the Wistaria Festival.
I appreciate you putting your art into the world! I used the Bunny Munch coffee mug this morning, and it was perfect. I look forward seeing your online shop expand.
PLAY OUR ART ANIMATION WITH OUR ORIGINAL LOGO
Hedgehog Dandelion Art
curious morphologie history
Our Milestones
CAPTURING OUR MOMENTS
Journey Gallery
AS SEEN IN
Erna blooms' favorite quote by Maya Angelou
"... People Will Never Forget How You Make Them Feel"
Today is a gift of opportunities to show those who matter to you most how much you care. Our mission is to help you make giving more meaningful and fun.