Our Credentials


Erna Blooms is a Branding Expert and Coach, Founder of Curious Morphologie and Blooming Aces Creative. With over 19 years of expertise in brand design and product development, she has launched many global and niche brands, sold in major retailers and online retailers, such as The Body Shop, Kate Spade New York, Ralph Lauren, Babyganics, Fossil, Meaningful Mantras and The Shower Pouch.

Because of her innate ability to engage in various brands emotionally and strategically, she has been nicknamed the "brand DNA whisperer” amongst her clients and colleagues. Her collaborative work has won FIFI Awards, fragrance industry's creative achievements award, and her work extends to celebrity clients.

Erna is a graduate of the prestigious Art Center College of Design, Pasadena, CA, and has served as a judge critic at Woodbury University student reviews, and Advertising competition at Pasadena City College. 

She currently resides in Arcadia, California, where she occasionally volunteers as an Art Docent in her daughter’s school, as well as teaches virtual art classes for local communities as a part of her passion. She also supports O.U.R. Rescue, a non-profit organization with a mission to fight against modern slavery.

"Your infinite growth comes from your authenticity, genuine connections, optimism and actions."



Andre Vener, Founder/ CEO, Red White + Bluezz (@redwhitebluezz) and DogHaus.com, Pasadena, CA

"I've worked with Erna and her team for over 5 years in building Redwhite+Bluezz branding and restaurant collateral. They were a great asset for my new venture at the time due to their creative expertise, work ethic and efficiency. They were extremely reliable in meeting our aggressive deadlines and was easy to work with. I highly recommend Curious Morphologie Creative Studio to anyone. She was brought back in for my second venture, Dog Haus, for the brand identity."

Sofia Ava, Founder, MeaningfulMantras.com, CA

"Working with Erna and her creative studio has made the process of developing my brand exciting and fun. I am so grateful to have worked with her, for her creativity and ability to visualize the potential of product design before it's completed makes her an excellent partner in such projects. She is a visionary, a kind soul, and incredibly dedicated to what she does. I remember multiple times she has worked very late with me to meet project deadlines and I can't express my gratitude enough for that. I can't wait to continue working with Curious Morphologie."

Michael J. Horn, Founder/ Owner, Aquiesse.com (@aquiesse), Moorpark, CA

"Erna, this is SO WELL DONE! Very proud of you and grateful for your work and the heart and soul you have put into our new branding! Our brand is very lucky to have you."

Ana Soriano, Owner, itrends-inc.com, Torrance, CA

"I have known and worked with Erna for more than 10 years and she has been a pleasure to work with. Erna is one of those people who is creative, strategic and understands how to execute a project from concept to a finished goods. She is quick and delivers quality work always on time and on budget. Erna is a tremendous asset to my business - she gets it and runs the distance with me to help my company grow! Thank you for your dedication and hard work. You truly are one of the best in the industry!"

Mike Houston, Co-Founder, TheShowerPouch.com, CA

"I've had the pleasure of working with Erna on a new packaging design project. Erna's clarity and direction for what she needs to meet and exceed my needs are best in class.  Her creative mind is exceptional.  Her depth of knowledge in design, printing, and the manufacturing process is a great asset. I look forward to continuing a strong working relationship with her and for many years to come."

Abby Mason, Author of Passionate Wellness Book & Founder/ Owner of Rain4est Essentials Skincare, Dublin, OH. 

"I am so very blessed to have connected with Erna on my Passionate Wellness book and Rain4est Essential Skincare projects. There are no words to describe the amount of gratitude I have toward her for her amazing talent on the illustrations in my book and the logo design. My appreciation is overflowing!"

Gary McNatton, Founder/Owner, HudsonGraceSF.com, San Francisco, CA

"Erna is a true expert in her field. A kind, smart, always on time with the right answers and best solutions to getting the job done and on to the next projects. She often exceeds expectation."

Jennifer Coman, Director of Marketing & Events, HauteChefsLA.com, Los Angeles, CA

"Erna is a phenomenon in the beauty/home fragrance industry. I have witnessed her do the undoable in many situations. She is extremely instinctual when it comes to identifying the aesthetic of a given brand and mixes that innate talent with the skilled perfection of a hard-to-find professional. She is an undeniable asset to anyone that has the pleasure of working with her."

Ryan Kane, National Sales Director, ScentAir, Charlotte, NC

"Erna has been a fantastic person to work with on the product that we hired her company to produce this past year. She's very customer focused, extremely detail oriented and has been a great partner. Erna is one of those rare people that you can rely on to get the work done correctly the first time without having to worry about how it will turn out. I look forward to continuing to work with Erna and her team on future projects"

Loretta Veiga, Advertising Manager, CTBA.com, Arcadia, CA

"Working with Erna is a pleasure; she is smart, efficient, and extremely talented, pays attention to details. The thoroughbred industry was not something she was familiar with, but she caught on to the language and needs very fast, my clients are extremely happy with the graphics. In addition to her professionalism, she is very personable and has a great disposition, she often goes beyond the call of duty to get the job done; I was very fortunate to make the connection with Erna and her team, and I hope we can continue to work together for a long time." 

Carina Rocca, Founder, Pure Plant Alchemy (@pureplantalchemy), Orange County, CA

"Erna is an incredible designer, artist, and illustrator! She took my unconventional, complex & intricate ideas for my brand art and made it all come to life. From my new logo to my labels, Erna did a fabulous job of capturing and incorporating my ideas and created unique and professional labels for my candle company. Down to the edges of each label, the art is so detailed and beautiful. I love working with her and love all of her art! Thank you so much for the great designs, Erna."

Matthew Fadness, Partner, Through Smoke Creative, San Francisco, CA

"Erna is smart and effective. Working with her is always a pleasure."

Marisol Godinez Brainin, Modern Divine Healer, DiosaFitness.com, Los Angeles, CA

"Erna is a guiding force who has helped me to see creativity and business in a whole new light. Her team's vast knowledge, unlimited creative flow, passion and joy for life is infectious and have inspired me to go beyond my own paradigm countless times. I am grateful for their ongoing patience. The love they have for me as a client, the belief and support for my company comes through in every creation we manifest together. I am proud to display every product produced for my company created by Erna and her team. I am honored to call Erna a friend and mentor. Curious Morphologie Creative Studio is a true blessing!"

Susan Zechter, Brand Development Consultant, Los Angeles, CA

"Erna and I spearheaded the development of a signature fragrance. During that time, Erna provided tremendous value as a terrific designer who always ensured deadlines were met while making sure that no details were spared. Her can-do attitude and friendly demeanor are just a couple more reasons why working with her was such a pleasure!"

Ron Newman, Green Products Innovator and Engineer, Carson, CA

"I have worked with Erna for 15 years and it has been a privilege to work with such a professional, proactive and talented leader in art, design and fashion. I recommend, without reservation, Erna as a partner for the highest-end design endeavors."